ARI
African Renaissance Incubator
person
Social Media Development & Content Creation
A communication-focused initiative exploring the relationship between radio, social media, and live events as interconnected media forms.
The project examined how format shapes meaning — and how ideas evolve when translated across platforms. ARI served as a living laboratory for understanding how contemporary African discourse moves through different communication channels.
- check_circle Developed and structured ARI's social media presence — creating a cohesive digital identity across multiple platforms
- check_circle Created and curated content aligned with live and radio conversations, ensuring message consistency
- check_circle Translated long-form discourse into digestible digital expressions — adapting complex ideas for different attention spans
- check_circle Contributed to developing a locally grounded communication tone — balancing accessibility with intellectual depth
What This Project Shows
Media Systems Thinking
Understanding how different platforms interact and amplify each other in communication ecosystems.
Cultural Sensitivity
Crafting messaging that resonates with local contexts while maintaining universal appeal.
Platform Translation Skills
Adapting content format and tone for different media while preserving core message integrity.